M1+D1- How do genre conventions create meaning?

Meaning is created in the film through the locations, character's personalities, and subtle iconography.

Location here creates meaning through the use of easily recognisable locations such as a chip shop or a park. These locations create meaning as the audience links them to urban settings. The chip shop creates meaning especially for the target audience, as young people are known for the consumption of cheep, fast food. Victoria Park creates meaning as parks are very iconic locations, and Victoria Park is very iconic of East London.

Meaning is also created through the character's personalities. Jaymie, the headstrong female is bossy and controlling. This makes her relatable to the audience as everyone is either someone who leads or follows. That makes her relateable to the audience. Other characters like Joseph and Sean are relatable to the target audience as all teenagers experience laziness and sarcastic attitudes that are the key emotions of these two characters. This makes them relatable to the target audience.

Meaning can also be created through subtle iconography like the graphiti on the walls and the scateboarders in the background.

Here, the urban genre can be shown through the costumes and props. The chips, are a common street food and therefore fits into the urban genre. The costumes are thick coats as the weather is dreary and teenagers are known for wearing coats and thick jackets at all times. 

Here, the urban genre is shown through what is in the background, the skateboarder and graffiti show the urban genre as they indicate locations that are often found in urban films.

Here, the urban genre is shown through the block of flats and the park settings, as they are common locations in urban films.

Here, the urban genre is being shown through the use of graffiti as graffiti is a common icon or urban as it is a form of street art that is common among teenagers and people who live in an urban setting.